America is losing a farm a day. We bought one to keep.

Dr. Allen Williams is a sixth-generation farmer, Ph.D. animal scientist, and internationally recognized leader in regenerative agriculture. After spending fifteen years on the faculty at Louisiana Tech University and Mississippi State University, he left academia in 2000 to dedicate his career to advancing regenerative farming and ranching. Over the past two decades, he has worked alongside thousands of farmers and ranchers across the world, helping restore soil health, improve farm profitability, and regenerate agricultural landscapes.

Dr. Williams was a founding partner of Understanding Ag, Soil Health Academy, and Regenified, helping establish organizations that have played a significant role in advancing the regenerative agriculture movement. Today, he continues that mission as the co-founder of Libertas Land, where he focuses on education, consulting, and building resilient regenerative food systems.

While he was not featured on screen, Dr. Williams contributed to the regenerative agriculture movement highlighted in the documentaries Kiss the Ground and Common Ground through his leadership and collaboration with many of the individuals and organizations involved in those films. He has also contributed to projects including Roots So Deep and Sacred Cow, and has shared his work through appearances such as TEDxBoston and The Dr. Oz Show.

Born and raised in South Carolina, Dr. Williams has called Mississippi home for more than 30 years. At Etta Hills Farm, he is applying the same regenerative principles he has taught around the world—demonstrating how healthy soils, thriving ecosystems, profitable farms, and nutrient-dense food all begin with proper stewardship of the land.

Christopher Williams is the Co-Owner and Director of Operations at Etta Hills Farm, where he leads daily operations, business development, logistics, marketing, and strategic growth initiatives. A graduate of Mississippi State University with a Bachelor of Business Administration in Business Information Systems, Christopher combines a passion for regenerative agriculture with a systems-driven approach to building resilient businesses that restore both land and communities.

Working alongside leaders in the regenerative agriculture movement, including through the Soil Health Academy, Christopher has developed practical experience in regenerative livestock management, direct-to-consumer marketing, supply chain development, and agricultural education. He is also a foundational member of Libertas Land, helping advance innovative approaches to land stewardship, conservation, and regenerative enterprise.

Christopher is the co-founder of Radically Regenerative, Etta Hills Farm's farm-to-table food truck, created to connect consumers directly with regeneratively raised food through locally sourced meals and educational outreach. He also serves as co-host of the Caretakers of Creation Podcast, where he interviews leading voices in regenerative agriculture, conservation, health, and land stewardship.

At Etta Hills Farm, Christopher is focused on building a profitable, scalable model of regenerative agriculture that produces exceptional food while restoring soil health, improving ecosystem function, and creating opportunities for future generations. His vision is to demonstrate that regenerative agriculture can be environmentally restorative, economically viable, and a lasting investment in healthier communities.

Trip is a co-founder and the person who gets Etta Hills meat from pasture to plate. His background spans strategic consulting, brand communication, and supply chain — a combination that lets him do two things that don't usually live in the same job: tell the regenerative story so it lands with families, chefs, and retail buyers, and run the logistics that get the food there cold and on time. He builds the relationships — customers, distributors, community partners — that turn a farm into a food system.

Taylor runs the animals. As Livestock Manager she oversees rotation planning, pasture health, and the diverse-species integration that's central to how Etta Hills rebuilds soil. She helps set the farm's strategic direction. She's also the face most visitors meet — leading tours, running field days, and explaining adaptive grazing to anyone who shows up curious. If you've been to the farm, you've probably talked to Taylor.