— About Etta Hills Farm —

America is losing a farm a day. We bought one to keep.

One farm. One piece of Mississippi worth saving.

— Our anchor —

Bought to keep. Regenerated to feed.

We bought this land to keep it, regenerate it, and raise our families on it — so we can feed yours from it. We're rebuilding tired Mississippi soil acre by acre, raising the beef, chicken, pork, and lamb that comes from soil we've healed, not mined.

— 2021 to today —

Leave it better than we found it.

When we took it on, this was old, degraded farmland — grazed flat, cut over, more than 40% of the soil bare. Regeneration isn't a destination you arrive at; it's a practice you repeat, season after season. Four years in, here's what the measurements show — and the work is never done.

Under 5%
bare, exposed soil — down from 40%+
160+
plant species reintroduced to the pasture
100%
of our meat raised on regenerated ground
4 yrs
of measured soil + nutrient density work
— The team —

The people behind the farm

Dr. Allen Williams

Dr. Allen Williams

Co-founder

Dr. Allen Williams is a sixth-generation farmer, Ph.D. animal scientist, and internationally recognized leader in regenerative agriculture. After spending fifteen years on the faculty at Louisiana Tech University and Mississippi State University, he left academia in 2000 to dedicate his career to advancing regenerative farming and ranching. Over the past two decades, he has worked alongside thousands of farmers and ranchers across the world, helping restore soil health, improve farm profitability, and regenerate agricultural landscapes.

Dr. Williams was a founding partner of Understanding Ag, Soil Health Academy, and Regenified, helping establish organizations that have played a significant role in advancing the regenerative agriculture movement. Today, he continues that mission as the co-founder of Libertas Land, where he focuses on education, consulting, and building resilient regenerative food systems.

While he was not featured on screen, Dr. Williams contributed to the regenerative agriculture movement highlighted in the documentaries Kiss the Ground and Common Ground through his leadership and collaboration with many of the individuals and organizations involved in those films. He has also contributed to projects including Roots So Deep and Sacred Cow, and has shared his work through appearances such as TEDxBoston and The Dr. Oz Show.

Born and raised in South Carolina, Dr. Williams has called Mississippi home for more than 30 years. At Etta Hills Farm, he is applying the same regenerative principles he has taught around the world—demonstrating how healthy soils, thriving ecosystems, profitable farms, and nutrient-dense food all begin with proper stewardship of the land.

Chris Williams

Chris Williams

Director of Operations

Christopher Williams is the Co-Owner and Director of Operations at Etta Hills Farm, where he leads daily operations, business development, logistics, marketing, and strategic growth initiatives. A graduate of Mississippi State University with a Bachelor of Business Administration in Business Information Systems, Christopher combines a passion for regenerative agriculture with a systems-driven approach to building resilient businesses that restore both land and communities.

Working alongside leaders in the regenerative agriculture movement, including through the Soil Health Academy, Christopher has developed practical experience in regenerative livestock management, direct-to-consumer marketing, supply chain development, and agricultural education. He is also a foundational member of Libertas Land, helping advance innovative approaches to land stewardship, conservation, and regenerative enterprise.

Christopher is the co-founder of Radically Regenerative, Etta Hills Farm's farm-to-table food truck, created to connect consumers directly with regeneratively raised food through locally sourced meals and educational outreach. He also serves as co-host of the Caretakers of Creation Podcast, where he interviews leading voices in regenerative agriculture, conservation, health, and land stewardship.

At Etta Hills Farm, Christopher is focused on building a profitable, scalable model of regenerative agriculture that produces exceptional food while restoring soil health, improving ecosystem function, and creating opportunities for future generations. His vision is to demonstrate that regenerative agriculture can be environmentally restorative, economically viable, and a lasting investment in healthier communities.

James Triplett

James Triplett

Marketing & Sales Director

ames “Trip” Triplett is Co-Owner and Director of Sales & Strategic Development at Etta Hills Farm, where he leads business growth, sales, strategic partnerships, and market development. A U.S. Army veteran, James brings leadership, logistics, and operational discipline to building profitable and scalable regenerative agricultural enterprises.

Since 2017, James has studied and worked under Dr. Allen Williams, developing practical experience in soil health, adaptive grazing, livestock management, and regenerative ecosystem function. At Etta Hills Farm, he helps connect these principles with supply chain development, direct-to-consumer marketing, and long-term business strategy.

James also serves as Mission Director with Libertas Land, helping create pathways into regenerative agriculture and land ownership, with a particular focus on veterans.

James holds an Associate degree in Agribusiness and a bachelor’s degree from Mississippi State University. A husband and father, his focus is building healthier land, producing exceptional food, and creating profitable agricultural opportunities that can serve generations to come.

Taylor Anglin

Taylor Anglin

Livestock Manager

Taylor Anglin is the Livestock Manager at Etta Hills Farm, where she oversees the health, care, and daily management of the farm's diverse livestock. She earned a Bachelor of Science in Animal and Dairy Sciences from Mississippi State University, where she also worked on the university's Dairy Research Unit. That experience sparked her passion for production livestock and laid the foundation for her career in animal agriculture.

Today, Taylor manages Etta Hills Farm's pasture-based poultry, sheep, cattle, and other livestock, focusing on animal health, nutrition, pasture management, and operational efficiency. She is committed to raising healthy animals through responsible husbandry practices while continually improving the farm's livestock program.

Taylor believes that quality food begins with quality animal care and takes pride in producing livestock that reflects Etta Hills Farm's commitment to stewardship, sustainability, and excellence. Her goal is to combine science, practical experience, and a passion for agriculture to help provide customers with exceptional, locally raised products.

— Straight answers —

About the farm

How long have you been farming this land?

We bought back this piece of north Mississippi in 2021 — 800 acres of red clay that had been timbered and walked away from. Allen had been farming regeneratively for decades before that, but Etta Hills as a family-run, direct-to-consumer farm is a recent chapter. The plan is generational: we're farming for the eighth generation, not the next quarter.

Is the farm open to visitors?

Yes — the gate's open. We run tours regularly and welcome anyone curious about how the meat in their freezer actually gets raised. Book a visit at Visit the Farm.

How can I support the farm beyond buying meat?

Order direct (it's the best way to keep the farm financially independent), tell a friend, follow us on Instagram and Facebook for the day-to-day, and come visit. If you're a journalist, documentary filmmaker, or fellow farmer interested in the regenerative work specifically, reach out — we like that conversation.

— Etta Hills Farm —

Real food. Real numbers.