— At Our Table —

Inside Etta Hills: The Flavors of a Regenerative Farm

Who we are, what we raise, and the practices behind it — from a Mississippi farm you can come walk.

In this post
    Did you know

    What an afternoon on the farm does that a label can't

    A farm whose practices can't be inspected isn't really practicing them.

    Pasture tours. Open gates. Hard questions welcome. We'll show you the soil, the rotation schedule, the animals at whatever life stage they're in when you're here. If you're within driving distance of Etta — Memphis, Jackson, Tupelo, Oxford, Birmingham — come.

    Etta Hills Farm is a regenerative family farm in Etta, Mississippi, raising grass-fed beef, pastured pork, pasture-raised eggs, and pastured poultry on diverse, adaptively grazed pasture. The animals graze the way ruminants and chickens evolved to graze. The soil gets healthier every year because of how they’re moved. And the meat, fat, and yolks that come off the farm carry the nutrient density of the land they came from — onto the fork, into the kitchen, and onto the table. This post is the working introduction.

    What we raise

    We raise four protein lines on diverse Mississippi pasture: grass-finished beef, pastured pork, pasture-raised chickens (and eggs), and grass-finished lamb. None of them are finished on grain. None are treated with growth hormones or sub-therapeutic antibiotics.

    Grass-finished beef

    Cattle that graze across our pastures from start to finish. The meat is leaner than supermarket beef, deeper in color, and richer in fat-soluble vitamins and omega-3 fatty acids. The marbling, when it’s there, traces directly to the forage diversity in the paddock the animal was eating from.

    Pastured pork

    Heritage-style hogs raised on pasture and woodlot, foraging the way pigs were designed to forage. Pork tenderness and depth of flavor are functions of the animal’s diet, movement, and lifespan — and ours have all three.

    Pasture-raised eggs and poultry

    Yolks the color of late-afternoon sun. That color is the carotenoids — pigments the hens picked up from the plants and insects they ate on pasture. A confinement egg’s yolk is pale because those compounds aren’t there.

    Grass-finished lamb

    Light, clean, pasture-finished. Less common in American kitchens than it should be — and worth the place at the table.

    Come walk the pasture

    We host farm tours. We answer hard questions. We’ll show you the soil, the rotation schedule, the animals at whatever life stage they’re in when you’re here. If you’re within driving distance of Etta — or willing to make the trip from Memphis, Jackson, Tupelo, Oxford, Birmingham, or anywhere else in the South — come walk the pasture with us. It’s the cleanest way to know what you’re buying. No label can do what an afternoon on the farm does.

    A farm whose practices can't be inspected isn't really practicing them.

    Chris Williams · Etta Hills Farm

    The bottom line

    • Four protein lines, all pasture-finished. Beef, pork, poultry (and eggs), lamb. No grain finishing. No hormones. No sub-therapeutic antibiotics.
    • The flavor traces to the soil. Diverse pasture → diverse animal diet → wider profile of fats, minerals, and phytochemicals in the meat.
    • The yolks tell on the practice. Sunset-orange yolks are the carotenoids. Pale yolks mean a feed bag.
    • The gate's open. Tours, by appointment or otherwise. Walking the pasture beats any label.
    Grass-Fed Beef Share
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    Chris Williams
    About the author

    Director of Operations

    Chris Williams

    Sixth-generation Mississippi and Alabama farmer with a Business Information Systems degree
    Chris Williams

    Director of Operations

    Chris Williams

    Chris runs day-to-day at Etta Hills — 800 acres of former rodeo grounds he's rebuilt from the soil up. A sixth-generation Mississippi and Alabama farmer with a Business Information Systems degree from Mississippi State, he founded MSU's Regenerative Ag Club (now the Regenerative Agriculture Collegiate Program, in partnership with Kiss The Ground). Off the farm he's a licensed drone pilot, a certified firefighter with three Mississippi departments, and flies search-and-rescue. He collaborates closely with Understanding Ag and the Soil Health Academy, and is leading the launch of Radically Regenerative — the farm's next chapter.